Where Leadership meets Execution

AUTOMOTIVE / TRANSFORMATION / BRAND STRATEGY / MARKET ENTRY

At Qi Advisory, we go beyond classic consulting. All partners have held executive roles and led transformation from within.

Strategic transformation, market expansion, and top-tier leadership advisory - backed by real world industry experience. We bring the precision and agility of elite freelance leadership to companies navigating complexity and growth.

Focused on China, the Middle East and Europe.

Qì

[ch;ee] noun

Qì (pronounced “chee”) stands for air, energy, breath, spirit - the invisible force behind movement, growth, and transformation.

Drawn from a concept deeply rooted in Chinese philosophy, Qì reflects flow, balance, and momentum—values that resonate with how we operate across regions. With years of leadership experience in China, the Middle East and Europe, we were inspired to embed this unique idea into our identity. It captures the way we work: dynamic, grounded, and in motion.

We help businesses move with purpose, adapt fast, and scale across borders. Our network of executive-level experts aligns strategy, leadership, and execution—on demand, without overhead. We don’t just advise. We activate change from the inside out.

Services

At Qì Advisory, we help businesses navigate complexity, accelerate transformation, and grow with purpose across borders. Our services are grounded in senior executive experience, cross-cultural fluency, and a hands-on approach to implementation. We don’t just advise—we drive change from the inside out.

At the core of our approach is disciplined project governance. We embed proven structures into every engagement to ensure transparency, accountability, and delivery across all critical milestones—while remaining agile enough to adapt and evolve along the way. QiSelect—our proprietary dealer selection tool—was developed to bring structure, traceability, and stakeholder alignment to complex international go-to-market projects. It demonstrates how we don’t just set governance frameworks, but actively use them to drive results.

See how we help clients strengthen and scale their capabilities across both established and emerging arenas. Our work supports growth where it matters most, today and tomorrow.

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We develop and deploy tailored strategies that unlock operational efficiency, enable market expansion, and drive sustainable growth. Whether you're entering a new phase or pivoting direction, we bring clarity and execution power.

Strategic Planning and Business Transformation

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We design impactful go-to-market strategies that position brands for success in China, the Middle East, and Europe. From brand identity to competitive positioning, we help you resonate where it matters most.

Market Entry and

Brand Strategy

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We help businesses bridge cultural gaps, align global teams, and adapt leadership practices to local markets. Our expertise spans the automotive and emerging tech sectors, with a focus on high-growth international contexts.

Cross-Cultural Strategy and Organisational Alignment

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We support leadership teams through critical transitions—offering C-suite coaching, interim executive roles, and restructuring guidance. Our work is grounded in real-world management experience and focused on outcomes.

Executive Advisory and Interim Leadership

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Industry Focus

We partner with companies in automotive, Mobility and emerging technologies, leveraging our extensive network and insider knowledge to create tailored solutions that drive competitive advantage. We work along the entire distribution value chain, ensuring end-to-end strategic support.